Virtual reality

The Drum | A Useful Metaverse, 90s Revival And Little Dystopias: Marketing Leaders Look Ahead

At a recent roundtable for our Predictions Deep Dive with digital and social luminaries, we couldn’t help asking our assembled specialists to dream big: where do they see the industry in 10 years’ time? In 10 years’ time, the metaverse will finally be useful. It will be a place where people can have personalized relationships …

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BlueInvest supported fundraising for blue economy training start-up

Kanda is a Danish company that develops digital training solutions using virtual reality in the maritime and energy sectors. Following the completion of the EU BlueInvest Readiness Assistance program, the start-up successfully raised $2 million from strategic investors. New training solutions are essential for the blue economy labor market where the energy transition is already …

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Purina implements virtual reality technology to improve merchandising

ST. LOUIS, SCOTTSDALE, ARIZ., and BRISBANE, AUSTRALIA — Nestlé Purina PetCare announced that it has implemented a new category management solution and virtual reality technology to assist its retail partners. The pet food and supplies company has partnered with Blue Yonder, a provider of digital supply chain and fulfillment solutions and 3DVR Solutions (3DVRS). Purina …

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106 institutions to deliver soft skills training in VR through Bodyswaps and Meta Immersive Learning grant

UK start-up partners with Meta to make VR learning accessible to 106 higher education institutions across the globe LONDON, Jan. 27, 2023 /PRNewswire/ — Bodyswapstogether with Meta Immersive Learninghas announced the final list of higher and further education institutions to participate in their Immersive Learning Pilot Program. 106 colleges and universities across the globe will …

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Remio enterprise VR platform now available on the Meta Store

January 27, 2023 – Rummy, a virtual reality (VR) platform for remote team building and collaboration for global enterprise customers, has this week launched on the Meta Store. Unlike other VR collaboration applications, Remio emphasizes fun, puzzles and games to drive connections with co-workers and build employee engagement in the new hybrid workplace, while students …

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Mesmerise Appoints Veteran Marketer Leslie Marshall as Chief Marketing Officer

Marshall, whose 25-year career includes roles as the Head of Experiential Marketing at Morningstar and the President of the American Marketing Association Chicago, will work closely with leadership to build the brand of the industry-leading VR company LONDON, Jan. 26, 2023 /PRNewswire/ — Mesmerisethe enterprise’s trusted guide to the Metaverse, today announced the appointment of …

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TRIPP, Equa Health partner to offer clinically-backed VR mindfulness training

Los Angeles-based TRIPP, which uses immersive technology and psychedelic imagery to boost mental wellness, announced a pre-seed investment and partnership with Equa Health, a mindfulness training app spun out of Carnegie Mellon University. The pair will develop the extended reality (XR) platform’s first clinically-backed experiences for mindfulness training, with three sessions focusing on the core …

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