- The emergence of rainbow-colored fentanyl has caused panic that the drug is targeting children ahead of Halloween.
- But experts largely call the panic overblown, saying parents shouldn’t worry about kids getting rainbow fentanyl while trick-or-treating.
- There has always been fear of Halloween candy being poisoned, but there is little evidence of it happening.
A cautionary tale has developed a new twist this year, as an alarming opioid has become the latest drug feared to be lurking inside trick-or-treat hauls for Halloween.
It’s been an annual tradition for people to raise concerns of drugs like marijuana edibles or dangerous objects such as needles to be inside candy for the holiday. But this time around has been different, at least to Joel Best, a sociology and criminal justice professor at the University of Delaware who has spent decades studying the fear of tainted Halloween treats.
“This year has been especially unusual because you have prominent people pointing to a particular danger, which, of course, is the danger of rainbow fentanyl,” Best told USA TODAY. “This has been very strange.”
Best, who spends every year speaking with the media about Halloween drug hoaxes, said he normally gets interview requests about two weeks before the holiday, but this year he got requests in early September.
Rainbow fentanyl has become the latest concern for some Americans since the US Drug Enforcement Administration put out a PSA on Aug. 30, warning the colorful opioid is “made to look like candy to children and young people.”
Best added panic ensued when the chair of the Republican National Committee Ronna McDaniel said in a September Fox News interview parents are worried if rainbow fentanyl pills are going to be in Halloween baskets. It wasn’t long after Senate Republicans put out a PSA about drugs and Halloween.
But in all his years of studying, Best has found no evidence of poisoned or fake candy harming or killing children on Halloween aside from when a Texas father poisoned his son’s Halloween candy in the 1970s. He doesn’t expect anything to happen this time around.
“This is idiotic,” Best said. “Nobody’s gonna give it away to little children.”
What is ‘rainbow fentanyl’? Reports of ‘deadly’ colorful pills and powder raise concerns
‘Rainbow fentanyl’ and Narcan in schools:What you need to know about illicit fentanyl
‘Wake-up call’:Allergy medications may play a deadly role in the opioid epidemic, CDC study suggests
Drug experts agree with Best in that it doesn’t seem plausible for rainbow fentanyl to be given out as Halloween candy.
Dr. Caleb Banta-Green, director of the University of Washington’s Center for Community-Engaged Drug Education, Epidemiology and Research, said it’s true pastel colors are related to candy, but that’s as far as it goes to children being lured into it. He said the goal of drug dealers is to maximize profit, and that can’t be done by giving it out to children for free, or asking them to pay for it when they probably don’t have money.
“That’s just not your target audience. It just isn’t,” Banta-Green said.
In recent weeks, drug busts in the country have resulted in rainbow fentanyl found in things like Lego containers, only adding to concerns children are being targeted. David Herzberg, associate history professor at the University of Buffalo who studies the history of drug abuse in America, added that opioids are hidden in things like candy boxes and toy containers to make it easier to smuggle.
Plus, he adds giving rainbow fentanyl to children increases the chances of getting arrested, making it a “colossally stupid business move.”
“Distributing your product for free to a bunch of children, who will die, causes the authorities to come after you like no one has ever seen before, to the benefit of your competitors,” Herzberg said. “The whole thing is just absolutely ludicrous.”
How did fear of drugs on Halloween come about?
Part of Herzberg’s research is understanding how street drugs and pharmaceuticals have shaped the country’s views and culture. He said the fear of children being poisoned goes as far back as the prohibition in the 1920s, and continued into the 1960s with the rise of heroin.
The reasoning behind the fear is extreme cynicism, and there are some political motivations behind the fear, Herzberg continues. The belief is children and teenagers are innocent and being preyed on by drug dealers, which favors people who want stronger law enforcement and harsher penalties for drug users. He adds playing into people’s fears leads to support.
“The assumption is that there are some groups of people that just simply wouldn’t, or don’t have any natural inclination to use drugs,” he said. “That’s a claim that’s made, but it’s not true and it’s not true today, either.”
DEA: 4 million deadly doses of fentanyl in Michigan, Ohio from May to September, the agency says
Studies: Teen drinking is down but marijuana use is up, and more popular
Turning the panic into conversation
Amid the panic and fear of rainbow fentanyl spreading during Halloween, Banta-Green sees it as an opportunity for parents to talk – not scold or freak out – about the dangers of rainbow fentanyl.
“If you’re gonna have a conversation with your kids, they’re productive conversations to have. Scaring them about something that isn’t going to happen isn’t productive,” he said. “Every interaction between a kid and their child about health is an opportunity, and a lot of parents don’t take those opportunities very often.”
There are different ways to go about the conversations, as Banta-Green has spoken to children of all ages about opioid safety. When it comes to younger children, he recommends understanding parents should be the only ones distributing pills or medicine to them. By the time kids are in middle or high school, that’s when parents can be informative of the dangers street drugs like rainbow fentanyl have, and what to do if someone is in a life-or-death situation if they took drugs.
Best and drug experts agree there is a slim chance drugs, or something appearing as drugs, could be passed out on Halloween. If a parent has concern, Banta-Green suggests just allowing kids to have packaged, branded candy, but leave the fear to the ghosts and goblins.
“Could something truly weird happened as an outlier? Yeah. Is that a one in a million event? Yeah. I don’t live my life around one in a million events, and I hope other parents don’t either,” he said .
Follow Jordan Mendoza on Twitter: @jordan_mendoza5.