HONG KONG / ACCESSWIRE / May 18, 2022 / Tailor Insight, the Asia based market research institute, has released a report on ‘Main Trends on Social Commerce 2022‘. Social commerce is nothing new, but it is going to dominate social Apps in 2022. Consumers want to have experiences in the places where they are already spending time. Experts will see more brands testing shoppable functionality on all platforms. From shop buttons to livestreams to ads to KOLs, the social sale will be at the forefront of smart social strategies.
More Streamlined Social Commerce
Social commerce is a subset of e-shopping where everything happens on social Apps – product discovery, click-to-purchase, and post-purchase support. In addition, it’s revolutionizing the way experts shop. Social Apps has become a virtual mall of sorts, right in the palm of our hands. Experts can browse products, find inspiration, and purchase within a few clicks.
Leveraging Employees as Advocates and Promoters
A top social Apps trend for 2022 will be continuing to leverage employees as advocates, promoters, and original content creators. Employees are their most trusted, authentic audience-they know people better than anyone else does. Companies that seek to benefit all stakeholders (their employees, customers and community), not just shareholders, tend to have employees who love the company and can amplify its story.
Social Apps Will Become a Customer Service Channel
Social marketing will be getting back to the basics of relationship building and customer service. Marketers need to get back to theming social channels to communicate and connect. I realize that organic engagement is tough, even with paid content. The opportunity I see for brands in 2022 is to go back to theming social channels for customer service, which is how many brands built a following way back in the day. Many people already theme social Apps as a way to get in touch with brands for customer service issues. In 2022, this is going to become even more common as people continue to shift away from traditional customer service channels such as phone calls and emails. A study has shown that 67% of consumers have engaged a brand’s social Apps for customer service needs. Social Apps can be a great platform for customers to voice their complaints, feedback, or suggestions. It’s also a great way for brands to show that they’re listening and caring about their customers. Experts will see computer vision applications, augmented reality and virtual reality become visible in social Apps marketing. People are looking for an immersive experience and will turn to social Apps for more long-form content versus typical short-form content. Organizations can embrace social selling with interactive tours, self-guided assessments or instantaneous product demos.
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